MY experience

From in house roles to contract roles. The experiences that have shaped how I do marketing today.

Moochi (In-house)

Moochi (In-house)
Hera Couture

Hera Couture
Jamie Kay (In-house)

Jamie Kay (In-house)
Rime Arodaky (In house)

Rime Arodaky (In house)

Brand's I've worked with

Brands I've helped grow through strategic digital marketing and lead generation. From short term to long term projects, in house or as a marketing consultants, they've trusted me.

Logo for Down to Earth Organics featuring a stylized leaf and rainbow lines.
RIME ARODAKY PARIS logo on a white background.
Logo of Pacific Clinical Research Network New Zealand with blue and green dots forming a stylized tree or plant.
Text on a white background reads 'HERA COUTURE by Katie Yeung' in black font.
L'Oréal Paris logo on a plain background
The text 'JAMIE KAY' displayed on a plain background.
The word 'moochi' written in lowercase black letters on a plain white background.
The compostic logo with the word 'compostic' in bold green letters on a white background.
The text 'OSCAR & CO.' with an underline.
Logo with a pink circle background and black text that says "flair in the city" with a small graphic of a hand holding a pencil and the phrase "art de vivre for pets" underneath.
Logo with stylized rooster and the text Endo45
Logo for Le Campus des Territoires with three vertical bars and the words 'Le Campus des Territoires'.
Text that reads 'core club' in bold blue font on a white background.
Logo of Atelier Vermeulen featuring a circular emblem with stylized letters YVK.
Easy Weddings logo in black text on a white background.
The word "GINGERLILLY" written in black capital letters on a white background.

Performance Metrics

  • 45-60%

    Digital Growth & Performance

    Helped clients achieve on average 45 to 60% improvement in marketing qualified leads (MQLs) within the first 6 months

    – Drove an average 32% increase in email marketing conversion rates across luxury fashion and e-commerce clients.

    – Increased average social media engagement rates from 1.2% to 4.8% across client accounts

  • 25-55%

    E-commerce & Revenue Impact

    Contributed to revenue growth of 25 to 55% year-over-year for all e-commerce clients

    – Implemented CRM strategies resulting in 28% average increase in customer lifetime value.

    – Reduced customer acquisition costs by an average of 35% through optimized digital campaigns.

  • 5+

    Brand & Market Development

    Successfully launched brands in more than five new international markets

    – Developed marketing strategies that supported 2-3x average growth in market share for emerging brands.

    – Built and mentored high-performing marketing and PR teams across 3 continents.

  • 90%

    Strategic Planning & Implementation

    90% client retention rate for long-term strategic partnerships

    – Achieved 90% of defined KPIs across portfolio of clients.

    – Delivered average ROI of 250% on digital marketing investments.

Testimonies

  • "We have been working with Alex for several years now and it's no exaggeration to say that we could not have done it without her. She is one of those rare marketing people who can straddle the strategic, operational and creative aspects of the work."

    – Hera Couture

  • "I worked with Alex in building the Gingerlilly ecommerce business and she was nothing short of amazing. We instantly found synergy between us and I felt Alex put her all into everything she did for the brand... Under her direction we were able to achieve huge online growth and increase sales dramatically"


    Vanessa Sofia
    – Gingerlilly

  • "Alexandra is not only the CMO you want to have, she is the CMO you must have. Pro-active, creative, interested in all subjects, she always makes a step back and tries to get the pro and cons. She is very skilled in web tech, web dev, web analysis, and automated marketing process. "


    Joffrey Farroux
    – Adobe France

  • "The impact of her work on our brand's digital presence was significant. Her expertise in digital marketing—especially in boosting visibility and relevance on social media—helped drive real results. What stood out most was her clear, strategic approach. Alex communicated insights and recommendations with precision, making it easy to understand what needed to be done and why"


    Sarah
    – Compostic

A woman with blonde hair smiling and sitting on a chair in a room with wooden flooring, surrounded by plants and natural light.

Alex’s Journey

Meet Alex →
Wireless white keyboard and white mouse on a dark desk.

How can I help?

Discover Services →
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Let’s Chat!

No pressure, no sales pitch - just an honest conversation about your business, challenges, and goals. We'll figure out if working together makes sense.

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