Build your marketing capability with…
Training Programs
Practical, hands-on training for business owners and their teams — so you stop depending on others and start leading your own marketing with confidence.
New found confidence
✳︎
Hands-on training
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New found confidence ✳︎ Hands-on training ✳︎
of NZ businesses lack the in-house marketing capability to grow independently.
25%
Who are my trainings suited to?
✳ You're a business owner lost in the tactics: You want strategy, clarity, and tools you can use immediately — not more content to consume.
➙ You'll learn: How to develop a clear marketing strategy, prioritise the right channels, and create a sustainable marketing rhythm that doesn't burn you out.
✳ You have a team member ready to grow: They need direction and a framework, not just tasks. You need someone to develop their capability.
➙ You'll learn: How to set marketing goals, measure what matters, and optimise your marketing spend for real business growth.
✳ You're spending without seeing results: You want to understand what works and stop wasting budget on channels that aren't moving the needle.
➙ You'll learn: How to set strategic direction, brief your team effectively, and empower them to execute marketing independently with confidence.
✳ You want to lead your own marketing: Confidently, independently, without relying on an agency forever. That's exactly what this builds toward.
➙ You'll learn: How to brief creative teams and marketing specialists with clarity, so you get work that aligns with your vision and delivers results.
The Programs
3-6 + Months
Build internal marketing capability so you can develop strategy, manage digital channels, and make confident marketing decisions without relying on external consultants.
Strategy
Marketing Strategy Development
For business owners who need clarity. Build a strategy that's actually
Learn to develop a clear marketing strategy, define your target customer, position your brand, and create a 12-month marketing plan you can execute with confidence.executable — not just a document.
➙ Your foundation for confident marketing decisions.
Digital
Digital Marketing Skills
For teams managing digital channels
Master social media strategy, email marketing, digital advertising fundamentals, and analytics so you can manage channels effectively and measure what matters.
➙ Stop guessing, start measuring.
Branding
Brand Strategy & Positioning
For brands launching or repositioning
Develop differentiated brand positioning, create messaging frameworks, and learn how to brief designers and maintain brand consistency across touchpoints.
➙ Clarity that translates to every customer interaction.
Leadership
Marketing Leadership
For business owners building marketing teams
Structure your marketing function, allocate budgets strategically, measure ROI, brief teams effectively, and develop capabilities for sustainable growth.
➙ Lead marketing with confidence, not guesswork.
The right marketing training doesn't just teach theory—it builds the capability to execute with confidence.
What makes this training different?
This isn't generic marketing training. I've trained teams, led marketing for brands like Jamie Kay and Moochi, and consulted with many businesses across New Zealand and Australia.
My programs focus on one thing: giving you the frameworks and confidence to manage marketing yourself—without needing to hire consultants for every decision.
✳︎ You work on YOUR business - Not generic case studies
✳︎ Capability-building, not dependency - Learn to do it yourself
✳︎ A seasoned marketer's experience: 12+ years luxury & SME experience - L'Oréal, Hera Couture, Lanvin, Rime Arodaky, Moochi, Jamie Kay
✳︎ Flexible delivery - In-person (Auckland) or online
✳︎ Practical frameworks - Templates and tools you keep and reuse
✳︎ Post-training support - 30 days email support included
How does it work?
Every engagement follows the same proven framework.
Training philosophy
Every business is different, but the training process is the same. We follow this proven framework:
One Process.
Flexible Delivery.
Phase 1
✳︎ Learn
Gain practical marketing frameworks through interactive training sessions—no theory-heavy lectures, just real-world tools you can use immediately.
Phase 2
✳︎ Apply
Practice new skills using your own business as the case study. Every exercise is customized to your industry, stage, and challenges.
Phase 3
✳︎ Empowerment
Build confidence to make strategic marketing decisions and execute independently—without needing to hire consultants for every decision.
Frequently asked questions
Please reach out if you have more questions or need this training more tailored to your business or profile.
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What's the difference between training and your Fractional CMO services?
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More on this soon
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What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
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You'll have 30 days of email support to answer questions as you implement. After that, if you need ongoing support, we can discuss Fractional CMO or advisory options.
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I worked with Alex in building the Gingerlilly ecommerce business and she was nothing short of amazing.
We instantly found synergy between us and I felt Alex put her all into everything she did for the brand... Under her direction we were able to achieve huge online growth and increase sales dramatically
- Vanessa, Gingerlilly founder -
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Working with Alex was the best investment we made in our marketing.
She brought structure to chaos, clarity to confusion, and results to our team. We finally have a strategy we believe in and the capability to execute it.
— Gena Wehbeh, Ladies Food Event
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Alex is one of those rare marketing people who can straddle the strategic, operational and creative aspects of the work.
We have been working with Alex for several years now and it's no exaggeration to say that we could not have done it without her. She is one of those rare marketing people
– Katie, founder Hera Couture
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Alex is not only the CMO you want to have, she is the CMO you must have.
Pro-active, creative, interested in all subjects, she always makes a step back and tries to get the pro and cons. She is also very skilled in anything digital: web tech, web dev, web analysis, ads and automated marketing process. I look forward to working together again.
- Joffrey Farroux, Adobe France
About Alex
Alexandra is a strategic marketing consultant with 12+ years of experience building marketing capabilities for business owners and teams.
She has trained marketing managers and business leaders across luxury brands (L'Oréal, Lanvin, Le Bristol Paris), fashion (Rime Arodaky, Moochi, Jamie Kay), and SMEs in New Zealand and internationally.
Alexandra holds an MBA from IÉSEG School of Management (France) and brings French luxury brand thinking to boutique businesses.
Let’s Talk!
No pressure, no sales pitch.
Just an honest conversation about your business, challenges, and goals. We'll figure out if working together makes sense.