My Story

A woman with long blonde hair sitting on a black chair in a room with wooden floorboards, white walls, and several potted plants. She is smiling, wearing a dark green dress and black high heels.

A Journey of Adaptation, Leadership & Passion

I'm a strategic marketing consultant with over a decade of experience across various industries, including extensive work in the fashion sector. My expertise lies in crafting comprehensive marketing strategies, developing strong brand identities, and executing high-performance digital campaigns.

Born in France and raised across multiple countries, I developed a global perspective and a passion for communication early on.

My multicultural upbringing instilled adaptability, which has been pivotal in my career as a marketing and digital strategist.

Inspired by my father’s leadership and ambition, I was drawn to high-responsibility roles from the start. My career began with a foundation in marketing and communication, leading to key roles like Digital & Marketing Director at Rime Arodaky, where I drove growth and brand innovation.

In 2017, I founded Digital Natives Studio, collaborating with renowned brands like L’Oréal and boutique businesses to deliver tailored digital solutions. After relocating to New Zealand in 2020, I expanded my expertise through senior management roles at Moochi and Jamie Kay, refining strategic planning and CRM skills in a new market.

A woman holding a small child and hugging them, with both smiling.
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Since 2022, I’ve thrived as a fractional CMO and marketing strategist, blending independent consultancy with strategic work as a senior marketing consultant at Done by Nine. As a mother and business owner, I’ve achieved a balance between meaningful work that challenges me, empowering brands and teams to succeed. yet offers flexibility in this season of our family life.

– Alexandra Sharp

I combine extensive digital marketing knowledge with a deep understanding of diverse industries and markets to bring you real growth.

Experience

2022—Current

Fractional CMO & Marketing Strategist (Global)
Done by Nine, Senior Strategic Consultant (NZ)

2021–2022

Jamie Kay, Marketing & Digital Manager (Auckland, NZ)

2019–2021

Moochi, Marketing Manager (Auckland, NZ)

2017

Digital Natives Studio, Founder (Paris, FR)

2015–2017

Rime Arodaky, Digital & Marketing Director (Paris, FR)

Areas of Expertise

Some clients need a focused strategy sprint. Others need ongoing partnership with execution support. We'll figure out what makes sense for you.

Most clients start with a sprint and transition to ongoing partnership once they see the value. Not sure which is right? That's what the discovery call is for.

View Case Studies →

Performance
& Platforms

✳ Paid Advertising
Google Ads, Meta Ads, campaign strategy and management

✳ Email & CRM
Klaviyo, Mailchimp, auto-flows, campaigns

✳ Website Optimisation
UX, conversion rate optimisation, platform strategy

✳ Social Media
Strategy, planning, creative direction, campaign concepts

Brand
& Growth

✳ Brand & Content Strategy
Positioning, messaging frameworks, content planning across channels

✳ Analytics & Reporting
Performance tracking, dashboards, insight

✳ Team Development
Hiring guidance, training, mentorship, capability building

✳ International Expansion
Cross-market strategy, localisation (Especially Europe ↔ Oceania)

Values & Approach

Whether I’m developing strategies for clients, leading a team, or navigating motherhood these values define both my personal and professional life, guiding my decisions and actions. They are the foundation of my commitment to delivering results that make a lasting impact.

Growth

Stylized green tree with a symmetrical, leaf-like pattern symbolic of growth.
Illustration of three green flower-like shapes with elongated petals and a central stem, laid in opposite directions to symbolise balance.

Balance

Relationships

Two green, stylized four-leaf clovers with elongated leaves connecting the flowers to symbolise relationships.

Impact

A green, stylized, symmetrical flower or leaf pattern with the petals emerging from the centre to symbolise impact.

Adaptability

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Drive

Simple green graphic of a three-leaf plant or arrow shape to symbolise drive.

My Support Network

Meet the team of diverse digital talents consulting as one.

For select Fractional CMO clients, I also offer add-on services collaborating with my talented support netowork. From branding, to design, to ad management and content creation.

Mimi Seagar, brand and graphic designer, A young woman with shoulder-length brown hair, smiling and wearing a black sleeveless top, standing against a dark gray background.

  • Paris

    Mimi specialises in brand strategy and design, creating authentic, enduring brand expressions. With experience across New Zealand’s architectural and graphic design industries—including award-winning work at Jasmax—she brings strong expertise and trusted relationships.

    Mimi and I have collaborated since 2019, when we worked together in Moochi’s marketing team, where she led graphic design, brand development, and campaign art direction.

Mimi Seagar

Sara De Grey, A young woman with long blonde hair, smiling, wearing a black off-shoulder top, standing in front of a white background with horizontal lines and a green plant on her left.

  • Australia

    Sara is an efficient and knowledgeable communications professional with extensive experience in the retail marketing industry across New Zealand and Australia. Specializing in Social Media Strategy, Marketing, and Public Relations, she delivers impactful and results-driven campaigns with creativity and expertise.

    Sara & I have been collaborating since she joined Moochi's marketing team in 2020.

Sara De Grey

Jemma Gwilliam, Woman sitting in a cream armchair, wearing black boots, gray pants, and a black blazer, with her hair in a bun, against a plain white wall.

  • Auckland

    Jemma is a versatile photographer with years of experience across multiple industries. Specialising in fashion and beauty, she is also a highly skilled retoucher. Equally confident in studio and on-location shoots, she works seamlessly within project parameters to produce polished, compelling imagery. With a strong understanding of marketing communications, Jemma creates content that is both effective and adaptable across all marketing channels.

    Jemma and I have been collaborating since we met in Moochi’s marketing team in 2019.

Jemma Gwilliam

Hera Couture content of a woman wearing a bridal gown, strapless, pleated, light-colored gown with a matching sheer scarf around her neck, standing against a textured wall.

Explore previous work

View Portfolio →
Alex listening intently in a presentation. Two other women are partially visible in the foreground, sitting across from her, engaged in a conversation or activity.

How can we work?

Discover Services →
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Let’s Chat!

No pressure, no sales pitch - just an honest conversation about your business, challenges, and goals. We'll figure out if working together makes sense.

Contact Me →