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Work with me

The strategy and leadership your marketing has been missing.

3 ways to work together.
Let's figure out which is right for you.

The Role I Play

Strategist. Leader. Partner in your growth

You're running your own marketing — or managing a small team — but you're missing the senior perspective that separates good decisions from great ones.

I bring the strategy, structure, and leadership that founder-led businesses need — without the overhead of a full-time hire.

Whether you need a marketing leader embedded in your team, a strategic partner in your corner, or training to build your own capability — the right engagement depends on where you are.

I take on a limited number of clients at a time. Intentionally.

Does it sound familiar?

You know that what got you here, won't get you there.

You're ready to scale — but need a plan, not more tactics.

You know what got you here. You're not sure what gets you there.
You want to be challenged, not just validated. You value honest strategic partnership over generic advice.

You're guessing at what's working.

You want clarity on ROI, better decision-making, and someone who can tell you honestly when something isn't right.

Marketing feels like the wild west.

You want someone who's seen behind the scenes of successful brands and genuinely believes in yours — not another agency pitching services.

Your team executes — but lacks strategic direction.

They're busy with tactics but need a seasoned marketing leader to guide them. That's where I come in.

Work with me

3 ways to work together

Each built around a different stage, need, and level of involvement.

3-6+ months

Marketing Advisory

For brands who need expert guidance

Strategic marketing guidance for founder-led businesses who have execution covered but need an expert partner to make the right decisions as they grow.

➙ Like having a CMO in your corner—without the full-time hire.

Explore Advisory

6-12+ months

Fractional CMO

For brands ready for strategic marketing leadership

I integrate with your team as your part-time marketing director to lead strategy, build capabilities, and keep your brand moving forward with purpose.

➙ Full marketing leadership without the full-time hire.

Explore Partnership

Fixed-Term

Training Programs

For founders ready to build their own marketing capability

A comprehensive marketing strategy built around your mission—from positioning and messaging through to channels, priorities, and action plans.

➙ Your foundation for everything that comes next.

Explore Training

Every engagement is customised to your needs, team capacity, and growth goals.

Who I work with

Founder-led businesses who are serious about growth

I take on 2–3 clients at a time. That's intentional — it means you get genuine partnership, not a conveyor belt.

Fashion. Bridal. Beauty. Wellness. Hospitality. Lifestyle.

You're a founder who's outgrown doing marketing yourself…

You've got the vision. You just need someone strategic enough to translate it into growth

→ Fractional CMO or Advisory

You have a team — but they lack strategic direction…

They're capable. They just need a leader to set the strategy and give them the structure to execute it.

→ Fractional CMO

You want to build internal marketing capability…

You're done depending on agencies and consultants. You want your team to own it — and know how to do it well.

→ Training Programmes

What my clients say

I worked with Alex in building the Gingerlilly ecommerce business and she was nothing short of amazing.

We instantly found synergy between us and I felt Alex put her all into everything she did for the brand... Under her direction we were able to achieve huge online growth and increase sales dramatically

- Vanessa, Gingerlilly founder
Working with Alex was the best investment we made in our marketing.

She brought structure to chaos, clarity to confusion, and results to our team. We finally have a strategy we believe in and the capability to execute it.
— Gena Wehbeh, Ladies Food Event
Alex is one of those rare marketing people who can straddle the strategic, operational and creative aspects of the work.

We have been working with Alex for several years now and it's no exaggeration to say that we could not have done it without her. She is one of those rare marketing people
– Katie, founder Hera Couture
Alex is not only the CMO you want to have, she is the CMO you must have.

Pro-active, creative, interested in all subjects, she always makes a step back and tries to get the pro and cons. She is also very skilled in anything digital: web tech, web dev, web analysis, ads and automated marketing process. I look forward to working together again.

- Joffrey Farroux, Adobe France

Brand's I've worked with

Brands I've helped grow through strategic digital marketing and lead generation. From short term to long term projects, in house or as a marketing consultants, they've trusted me.