Marketing

Clarity that drives growth

I'm Alex, I help business owners and their teams move from marketing overwhelm to confident, systematic growth…

…with strategies that work and teams that thrive.

Alexandra sitting on a black chair in a room with wooden floors and potted plants around her, smiling at the camera.
About Alex →

Does it sound familiar?

You know that what got you here,
won't get you there.

➙ You're ready to scale, but you need a plan and strategic guidance to get there–not more tactics.
➙ Marketing feels like the wild west. You want someone who's seen behind-the-scenes of successful brands and genuinely believes in yours.
➙ Your marketing decisions feel like guesswork, you lack data. You want to be more strategic with your marketing, and improve your ROI.
➙ Your team executes brilliantly but lacks strategic leadership. They're busy with tactics but need direction from a seasoned marketing leader–that isn't you anymore.
➙ You want your time back, but still need results. You're ready to hand over marketing to someone you can trust to deliver.

Work with me

I specialise in leading founder-led businesses by bringing the strategy your marketing's been missing.

Marketing Advisory

3-6+ months

For brands who need expert guidance

Strategic marketing guidance for founder-led businesses who have execution covered but need an expert partner to make the right decisions as they grow.

➙ Like having a CMO in your corner—without the full-time hire.

Explore Advisory

Fractional CMO

6-12+ months

For brands ready for strategic marketing leadership

I integrate with your team as your part-time marketing director to lead strategy, build capabilities, and keep your brand moving forward with purpose.

➙ Full marketing leadership without the full-time hire.

Explore Partnership

Training Programs

Fixed-Term

For founders ready to build their own marketing capability.

A comprehensive marketing strategy built around your mission—from positioning and messaging through to channels, priorities, and action plans.

➙ Your foundation for everything that comes next.

Explore Training
Full Services Overview

Brands I’ve worked with

View Portfolio
  • Woman in a long black dress standing against a textured gray wall with sunlight streaming in.

    Moochi

    I led marketing, brand and digital strategy, while managing a team of seven and overseeing a website rebrand during a fast-paced 17 months.

    Read Study
  • Woman with dark hair wearing a white off-shoulder dress.

    Hera Couture

    Hera is an ongoing client whom I contract for as a Fractional CMO. Renowned for its exquisite wedding gowns that blend timeless elegance with contemporary style.

    Read Study
  • A happy couple sitting at an outdoor café table, with the man whispering into the woman's ear. The woman is smiling, wearing a white lace dress, and the man is wearing a black suit. There are coffee cups on the table, and a menu board in the background.

    Rime Arodaky

    As Digital & Marketing Director for Rime Arodaky, for +5 years I created sales and audience growth and a unique brand experience with quality engaging content.

    Read Study
  • A woman with dark hair in a bun, wearing pink satin pajamas, sitting on the floor with her left hand resting on her face, looking up at the camera in a bright, modern room.

    Gingerlilly

    As a Fractional CMO for Gingerlilly, Australian based luxury sleepwear brand, I have brought new growth and structure to their team.

    Read Study
View Portfolio

Testimonies

  • "We have been working with Alex for several years now and it's no exaggeration to say that we could not have done it without her. She is one of those rare marketing people who can straddle the strategic, operational and creative aspects of the work."

    – Hera Couture

  • "I worked with Alex in building the Gingerlilly ecommerce business and she was nothing short of amazing. We instantly found synergy between us and I felt Alex put her all into everything she did for the brand... Under her direction we were able to achieve huge online growth and increase sales dramatically"


    Vanessa Sofia
    – Gingerlilly

  • "Alexandra is not only the CMO you want to have, she is the CMO you must have. Pro-active, creative, interested in all subjects, she always makes a step back and tries to get the pro and cons. She is very skilled in web tech, web dev, web analysis, and automated marketing process. "


    Joffrey Farroux
    – Adobe France

  • "The impact of her work on our brand's digital presence was significant. Her expertise in digital marketing—especially in boosting visibility and relevance on social media—helped drive real results. What stood out most was her clear, strategic approach. Alex communicated insights and recommendations with precision, making it easy to understand what needed to be done and why"


    Sarah
    – Compostic

Three women sitting at a wooden table, engaged in conversation in a casual setting. One woman is pointing as they talk, and the others listen.

Book In With Alex Today

Revolutionize your marketing strategy by scheduling an exclusive consultation with Alex.

Discover groundbreaking insights and tailor-made solutions that challenge industry norms and elevate your business to new heights.

Book a free call →

Follow on social

Sensory marketing turns products into experiences. Experiences into memory. Swipe to see how to apply this to your founder-led brand x
Haute Couture Week isn’t just about fashion. It’s a masterclass in brand strategy. Jacquemus at Musée Picasso. Chanel’s mushroom fantasy. Dior’s public exhibition. Three shows. Three museums. Zero traditional advertisin
Go to Instagram →

Let’s Talk!

No pressure, no sales pitch.
Just an honest conversation. We'll figure out if working together makes sense.

Text me, Let's grab a coffee →