“Here for you. Endlessly.”
Company
Role
Hera Couture
Marketing Strategist
Team
Year
12+
2021–Current
Hera Couture is a New Zealand-based bridal design house renowned for its exquisite wedding gowns that blend timeless elegance with contemporary style.
The Role
Brand & Marketing Strategy
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities offline & online
Overseeing the company’s marketing budget.
Overall responsibility for brand management and corporate identity
The Creative
Developing & monitoring the editorial content calendar
Launching & monitoring seasonal 360° campaigns
Ecommerce Strategy
Managing the quality of the overall site content with regular updates on visuals, videos, descriptions, product catalog etc.
Monitoring e-commerce KPIs through monthly reporting activities (tracking, analyzing & improving website performances in terms of sales, conversation rate etc.)
Optimizing search results & developing search engine strategies through the implementation of new SEO guidelines, SEM & affiliation
Developing digital & e-commerce knowledge through market landscape studies and regular competitors benchmarks
Communication
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Email Marketing
Developing & monitoring the commercial calendar (4 Newsletters dispatched per month) as well as analyzing e-mailing campaigns performances through monthly reporting
CRM platform migration, EDM flows build and design such as welcome series ,appointment series, lost leads etc
Paid Media
Management of paid campaigns across Google, Meta, Pinterest, Tiktok in all markets the brand is present in.
Generating hundreds of leads for the showrooms as well as the retailers worldwide.
Katie Yeung
– Hera Couture
