Everyday luxury for the modern woman.
Company
Role
Moochi
Marketing Manager
Team
Year
5 of 25+
2019–2021
Moochi is a premium New Zealand fashion label with a focus on everyday luxury for the modern woman. I led marketing, brand and digital strategy, managing a team of seven and overseeing a website rebrand during a fast-paced 17 months.
Marketing Strategy
Defined, developed and grew the marketing strategies and visual identity.
Ideation and development of all marketing and creative concepts covering brand collaborations, promotions and campaigns
Managed marketing, creative and digital budgets
The Creative
Responsible for leading a group of creatives towards brand goals. Working to establish consistency, creating a thread to run through the brand identity and expression in communication - across all touch points retail, marketing and digital.
Led on all seasonal shoots; art directing the shoots to briefs and final layouts.
Managed copywriting for all editorial, plans and press releases.
E-commerce Strategy
Responsible for all marketing channels.
Led the team for content planning and development, all digital e-commerce and e-marketing initiatives including website re-design.
Managed paid social advertising strategy and execution.
Reporting & Forecasting
Implemented structured reporting systems to track campaign performance, sales metrics, and KPIs. Analysed trends and forecasts to inform launches, promotions, and marketing spend, providing data-driven recommendations to optimise business and campaign outcomes.
Press & Public Relations
Managed all media relationships and branding initiatives with team.
The Team
Inspired led, and developed a team of seven. Three of whom I still collaborate with today.
