A strategic partner in your corner

Marketing Advisory

For founder-led businesses who need expert guidance — someone to think alongside you, challenge your assumptions, and keep your marketing sharp.

Book A Free Clarity Call

“Working with Alex feels like having a strategic partner who's genuinely invested in your success. She challenges your assumptions when needed, and consistently guides you toward the best version of your brand.”

— Sara de Grey, Patch Agency

Building Strategy

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Building Strategy ✳︎

The Role I Play

Co-pilot. Sounding board. Strategic guide.

You're running your own marketing — or managing a small team — but you're missing the senior perspective that separates good decisions from great ones.

Marketing Advisory gives you access to CMO-level thinking on a retainer basis. I become your go-to strategic partner — available between sessions, challenging your thinking, and helping you move faster with more confidence.

Not a consultant who shows up once. A genuine partner in your growth.

Does this sound familiar?

You're ready to scale — but need a plan, not more tactics.

You know what got you here. You're not sure what gets you there.
You want to be challenged, not just validated. You value honest strategic partnership over generic advice.

You're guessing at what's working.

You want clarity on ROI, better decision-making, and someone who can tell you honestly when something isn't right.

Marketing feels like the wild west.

You want someone who's seen behind the scenes of successful brands and genuinely believes in yours — not another agency pitching services.

Your team executes — but lacks strategic direction.

They're busy with tactics but need a seasoned marketing leader to guide them. That's where I come in.

Strategic guidance, without the full-time commitment.

What can you expect?

Bi-weekly 60-minute strategy sessions

Structured, focused, always moving you forward. We cover priorities, pressure-test decisions, and refine your direction.
A CMO-level lens on every major decision

Campaigns, hires, channel strategy, budget allocation — I help you make the right call before you make it.
Async support between sessions

Email or Slack — you're never stuck waiting two weeks when something urgent comes up.
Access to my trusted specialist network

Designers, copywriters, ad specialists I've worked with for years. People I trust — so you don't have to start from scratch.
Accountability that keeps you moving

Regular check-ins keep you focused even when the business pulls you in every direction.
Capability building as we go

I share the thinking, not just the answers — so you and your team get smarter at marketing over time.

Is ‘Marketing Advisory’ the right service for you?

Checklist

This is the right fit if…

✓ You're doing your own marketing or managing a small team and want expert guidance

✓ You value strategic partnership over transactional advice

✓ You want a trusted advisor who grows with you over time

✓ You're ready to be challenged, not just validated

Not the right fit if…

✗ You need full marketing leadership — consider Fractional CMO

✗ You want execution without strategic context

✗ You're looking for a one-time engagement — consider Marketing Strategy

What my clients say

I worked with Alex in building the Gingerlilly ecommerce business and she was nothing short of amazing.

We instantly found synergy between us and I felt Alex put her all into everything she did for the brand... Under her direction we were able to achieve huge online growth and increase sales dramatically

- Vanessa, Gingerlilly founder
Working with Alex was the best investment we made in our marketing.

She brought structure to chaos, clarity to confusion, and results to our team. We finally have a strategy we believe in and the capability to execute it.
— Gena Wehbeh, Ladies Food Event
Alex is one of those rare marketing people who can straddle the strategic, operational and creative aspects of the work.

We have been working with Alex for several years now and it's no exaggeration to say that we could not have done it without her. She is one of those rare marketing people
– Katie, founder Hera Couture
Alex is not only the CMO you want to have, she is the CMO you must have.

Pro-active, creative, interested in all subjects, she always makes a step back and tries to get the pro and cons. She is also very skilled in anything digital: web tech, web dev, web analysis, ads and automated marketing process. I look forward to working together again.

- Joffrey Farroux, Adobe France