A strategic partner in your corner.
Fractional CMO
I step in as your Fractional CMO to bring clarity, direction, and measurable growth to the marketing you already have.
Alex was instrumental in our growth. Under her direction we were able to achieve huge online growth and increase sales dramatically as well as building the Gingerlilly team to accommodate for further growth.
I absolutely love working with Alex and have a huge appreciation for her intelligence, personality and industry knowledge..
— Vanessa Sofia, Founder of Gingerlilly Sleepwear
What is a Fractional CMO?
Your marketing leader, without the full-time hire..
For businesses who are done being the marketing bottleneck.
You’ve accomplished so much with your business already.
You’ve invested in multiple marketing channels and a lot is working.
But you and your business have bigger dreams.
You want more time to focus on them, and you need strategic leadership to take you there.
Does this sound familiar?
You know what got you here… won't get you there.
✓ Your team is executing — but nobody's steering. They're doing their best, but lack the senior leadership to connect the dots and translate your vision into growth.
✓ You've been burned by agencies who didn't get it. They pitched before they listened. You need someone embedded in your vision — a co-pilot, not a vendor.
✓ You're the marketing bottleneck. Every decision comes back to you. Approving copy, reviewing campaigns — when you should be running the business.
✓ A full-time CMO isn't the right move yet. A $200K+ salary doesn't make sense at your stage — but you need that level of strategic thinking now.
Picture This
✳︎
Picture This ✳︎
Picture this.
What becomes possible with strategic marketing leadership.
✳︎ You have a decisive marketing leader who knows your business and brand almost as well as you do — and shows up like it
✳︎ You finally had clarity on what's actually holding your growth back, and a clear plan to fix it
✳︎ Every resource, every channel, every campaign is focused on your goals — not what worked for someone else's business
✳︎ Every decision was backed by data, so you always knew the return on your marketing investment
✳︎ You can step back from marketing entirely and focus on what only you can do — leading your brand
What you can expect
Everything marketing — led, owned, and delivered.
-
Growth-accelerating marketing & brand strategy
From repositioning and messaging through to channel strategy, campaigns, and content — everything built around your business goals, not a generic template.
-
Clear KPIs and performance reporting
You'll always know what's working, what's not, and why. Data-driven decision making across every initiative — no more gut-feel, no more guessing.
-
A genuine seat at the leadership table
I work alongside your executive team, not just your marketing team. Strategic initiatives are connected to business goals — so you can focus on leading your business, not managing marketing
-
Decisive direction for your marketing team
Your team gets the leadership they've been missing. I set priorities, mentor your people, and build the structure that lets them do their best work.
-
Capability building, not dependency
The goal isn't for you to need me forever. I build your team's skills and systems as we go — so when the time comes, they can run it themselves
-
Budget and resource ownership
I manage your marketing spend, help you hire the right people, and hold your vendors and contractors accountable.
We follow the same proven framework.
How we will work
One process. Flexible delivery.
We follow this proven framework to build marketing systems that drive sustainable growth.
Not sure where to start?
The clarity call will tell us.
Phase 1
✳︎ Strategy
Strategic Assessment & Planning: I dive deep into your business and marketing ecosystem to understand what's working, what's broken, and where your biggest opportunities lie.
➙ You'll understand exactly where you stand and where you're going.
Phase 2
✳︎ Execution
I lead. Campaigns, content strategy, team development, agency oversight, budget management. Systems and rhythm that drive consistent, measurable growth.
➙ Marketing that actually works. You're not just planning - you're seeing results.
Phase 3
✳︎ Empowerment
Your team grows into the work. I transition from doing to coaching and mentoring— leaving behind the capability and systems to keep growing without me.
➙ A capable, confident team that can execute the strategy.
Is ‘Fractional CMO’ the right service for you?
ChecklistThis is the right fit if…
✓ Founder-led business ready to invest in strategic marketing leadership
✓ Have a team or budget to build one — need someone to lead them
✓ Building something with purpose — want a partner who believes in it
✓ Want a long-term co-pilot, not a short-term fix
Not the right fit if…
✗ Don't yet have revenue or marketing budget to work with
✗ Want execution without strategic challenge or pushback
✗ Need immediate tactical execution — Marketing Advisory may suit better
What my clients say
See the work in action
Fashion, bridal, hospitality, lifestyle.
Real brands. Real partnerships. Real results.
About Alex
Born in France & built across five counties. A decade leading brands like L’Oreal, Lanvin, and Rime Arodaky.
Let’s Chat!
No pressure, no sales pitch - just an honest conversation about your business. We'll figure out if working together makes sense.