“Make every moment a beautiful memory”
Company
Role
Jamie Kay
Marketing Lead
Team
Year
5
2021–2022
Jamie Kay is a New Zealand-based children’s clothing brand known for its high-quality, ethically made garments. From digital strategy and social advertising audits, to marketing channels optimisations, a 6 month experience in the Children Clothing industry.
The Role
Marketing Strategy
Reviewed, audited and optimised the overall brand strategy.
Reviewed and built new daily management tools for marketing calendars and teams.
Set new goals, reporting tools and KPIs to track and measure
E-commerce
As digital manager, I studied the website and user experience in order to offer recommendations and share industry best practice advice to boost conversion rates and traffic for the year to come.
Digital Strategy
As digital manager, I conducted a 360° audit of the brand’s digital strategy: digital channels, socials, paid advertising, website management. I then presented and proposed a 2021-2022 strategy to achieve growth and brand goals.
Reporting & Forecasting
Assisted and supported CFO to build goals and forecasts for 2021-2022 based on data and industry experience.
Email Marketing
Email marketing audit, database cleanse and segmentation. Reviewed, built and implemented new email marketing flows and segmented campaigns to reach new and existing customers in an impactful and engaging way.
Press & Public Relations
Supported the teams in campaign and photoshoot brainstorming, concepts, and production. Led and produced the gumboot shoot in July 2021.
