“A very new tale begins - born from another dream”
Company
Role
Rime Arodaky
Marketing & Digital Manager
Team
Year
5
2014–2019
As Digital & Marketing Director for the edgy bridal brand Rime Arodaky, I managed teams for +5 years to create sales and audience growth while focusing on creating a unique brand experience & quality engaging content.
The Role
Brand & Marketing Strategy
Developing the marketing strategy for the company in line with company objectives.
Co-ordinating marketing campaigns with sales activities offline & online
Overseeing the company’s marketing budget.
Overall responsibility for brand management and corporate identity
Analysing potential strategic partner relationships for company marketing.
Brand Content & Creative
Developing & monitoring the editorial content calendar
Launching & monitoring seasonal 360° campaigns
Organization & follow-up of e-commerce photo shootings (5 times a year)
Creation of photo guidelines according to the brand image
Management of Influencer partnerships & press loans
Ecommerce Strategy
Developing strategic business plans for e-business (building site visibility, increasing sales & brand awareness)
Managing the quality of the overall site content with regular updates on visuals, videos, descriptions, product catalog etc.
Monitoring e-commerce KPIs through weekly & monthly reporting activities (tracking, analyzing & improving website performances in terms of sales, conversation rate etc.)
Optimizing search results & developing search engine strategies through the implementation of new SEO guidelines, SEM & affiliation
Developing digital & e-commerce knowledge through market landscape studies and regular competitors benchmarks
Communication
Creation and publication of all marketing material in line with marketing plans.
Planning and implementing promotional campaigns.
Overall responsibility for all communication for the company
Management of a PR junior based in Paris & LA based PR team (Coded PR)
Email Marketing
Developing & monitoring the commercial calendar (3 Newsletters dispatched per month) as well as analyzing e-mailing campaigns performances through monthly reporting
Launching seasonal e-mailing campaigns & building the #RimeArodakyBabe loyalty program to increase clients engagement with the brand
