Fractional CMO

Your marketing leader, without the full-time hire.

I step in as your Fractional CMO to bring clarity, direction, and measurable growth to the marketing you already have.

Book a call

Building Strategy

✳︎

Building Strategy ✳︎

Does this sound like you?

You know what got you here, won't get you there.

01.
Your team is executing — but nobody's steering.

They're doing their best, but lack the senior leadership to connect the dots and translate your vision into growth.

02.
You're the marketing bottleneck.

Every decision comes back to you — when you should be running the business, not managing campaigns.

03.
You've been burned by agencies who didn't get it.

They pitched before they listened. You need a co-pilot embedded in your vision — not a vendor selling packages.

04.
A full-time CMO isn't the right move yet.

$200K+ salary doesn't make sense at your stage — but you need that level of strategic thinking now.

Fractional cmo

Your marketing leader, without the full-time hire..

For businesses who are done being the marketing bottleneck.

You’ve accomplished so much with your business already. You’ve invested in multiple marketing channels and a lot is working.
But you and your business have bigger dreams. You want more time to focus on them, and you need strategic leadership to take you there.

Does this sound familiar?

✓Your team is executing brilliantly — but nobody's steering strategically. Every decision still comes back to you.

✓You're ready to scale but a full-time CMO isn't the right move yet. You need that level of thinking without the $200K salary.

✓Marketing feels disconnected from the rest of your business — strategy, product, and growth aren't talking to each other.

✓You want someone who integrates with your team — not another person to manage.

Get Started

Picture this.

What becomes possible with strategic marketing leadership.

Book a clarity call

✳︎ You have a decisive marketing leader who knows your business and brand almost as well as you do — and shows up like it

✳︎ You finally had clarity on what's actually holding your growth back, and a clear plan to fix it

✳︎ Every resource, every channel, every campaign is focused on your goals — not what worked for someone else's business

✳︎ Every decision was backed by data, so you always knew the return on your marketing investment

✳︎ You can step back from marketing entirely and focus on what only you can do — leading your brand

What you can expect

Everything marketing — led, owned, and delivered.

Growth-accelerating marketing & brand strategy

From repositioning and messaging through to channel strategy, campaigns, and content — everything built around your business goals, not a generic template.
Clear KPIs and performance reporting

You'll always know what's working, what's not, and why. Data-driven decision making across every initiative — no more gut-feel, no more guessing.
A genuine seat at the leadership table

I work alongside your executive team, not just your marketing team. Strategic initiatives are connected to business goals — so you can focus on leading your business, not managing marketing
Decisive direction for your marketing team

Your team gets the leadership they've been missing. I set priorities, mentor your people, and build the structure that lets them do their best work.
Capability building, not dependency

The goal isn't for you to need me forever. I build your team's skills and systems as we go — so when the time comes, they can run it themselves
Budget and resource ownership

I manage your marketing spend, help you hire the right people, and hold your vendors and contractors accountable.

How we will work

Every engagement follows the same proven framework.

One process. Flexible delivery.

Whether we work together for 6 weeks or 6+ months, we follow this proven framework to build marketing systems that drive sustainable growth.

Phase 1

✳︎ Strategy

Strategic Assessment & Planning: I dive deep into your business and marketing ecosystem to understand what's working, what's broken, and where your biggest opportunities lie.

➙ You'll understand exactly where you stand and where you're going.

Phase 2

✳︎ Execution

I I lead. Campaigns, content strategy, team development, agency oversight, budget management. Systems and rhythm that drive consistent, measurable growth.

➙ Marketing that actually works. You're not just planning - you're seeing results.

Phase 3

✳︎ Empowerment

Your team grows into the work. I transition from doing to coaching and mentoring— leaving behind the capability and systems to keep growing without me.

➙ A capable, confident team that can execute the strategy.

Not sure where to start?
The clarity call will tell us.

Is this for you?

Not the right fit if...

✗ Don't yet have revenue or marketing budget to work with
✗ Want execution without strategic challenge or pushback
✗ Need immediate tactical execution — Marketing Advisory may suit better
This is a fit if...

✓ Founder-led business ready to invest in strategic marketing leadership
✓ Have a team or budget to build one — need someone to lead them
✓ Building something with purpose — want a partner who believes in it
✓ Want a long-term co-pilot, not a short-term fix

What my clients say

I worked with Alex in building the Gingerlilly ecommerce business and she was nothing short of amazing.

We instantly found synergy between us and I felt Alex put her all into everything she did for the brand... Under her direction we were able to achieve huge online growth and increase sales dramatically

- Vanessa, Gingerlilly founder
I worked with Alex in building the Gingerlilly ecommerce business and she was nothing short of amazing.

We instantly found synergy between us and I felt Alex put her all into everything she did for the brand... Under her direction we were able to achieve huge online growth and increase sales dramatically

- Vanessa, Gingerlilly Founder
Alex is one of those rare marketing people who can straddle the strategic, operational and creative aspects of the work.

We have been working with Alex for several years now and it's no exaggeration to say that we could not have done it without her. She is one of those rare marketing people
– Katie, founder Hera Couture
Alex is not only the CMO you want to have, she is the CMO you must have.

Pro-active, creative, interested in all subjects, she always makes a step back and tries to get the pro and cons. She is also very skilled in anything digital: web tech, web dev, web analysis, ads and automated marketing process. I look forward to working together again.

- Joffrey Farroux, Adobe France