Your marketing leader, without the full-time hire.
Fractional CMO
I integrate with your team as your part-time marketing director — building strategy, leading execution, and growing your capability for the long term.
Building Strategy
✳︎
Leading Execution
✳︎
Growing Capability
✳︎
Long-term Impact
✳︎
Building Strategy ✳︎ Leading Execution ✳︎ Growing Capability ✳︎ Long-term Impact ✳︎
Does this sound like you?
You know what got you here,
won't get you there.
01
Your team is executing — but nobody's steering.
They're doing their best, but lack the senior leadership to connect the dots and translate your vision into growth.
02
You're the marketing bottleneck.
Every decision comes back to you. Approving copy, reviewing campaigns — when you should be running the business.
03
You've been burned by agencies who didn't get it.
They pitched before they listened. You need someone embedded in your vision — a co-pilot, not a vendor.
04
A full-time CMO isn't the right move yet.
A $200K+ salary doesn't make sense at your stage — but you need that level of strategic thinking now.
What it looks like when it's working.
✓ You have a decisive marketing leader who knows your business almost as well as you do
✓ Marketing is finally connected to sales, product, and your wider business goals
✓ Your team is stronger, more capable, and less dependent on you for every decision
✓ Every dollar is tracked — you know what's working, what's not, and exactly why
How I Work
Strategy. Execution. Empowerment.
I don’t hand you a document and disappear. I integrate with your team – attending your meetings, shaping your strategy, and building the internal capability that means you need me less over time.
Phase 01
Strategy
Full audit of your marketing ecosystem. Competitive landscape, positioning, channel performance. A clear growth roadmap built around your actual goals.
Phase 02
Execution
I lead. Campaigns, content strategy, team development, agency oversight, budget management. We build systems and rhythm that drive consistent growth.
Phase 03
Empowerment
Your team grows into the work. I transition from doing to coaching — leaving behind the capability and systems to keep growing without me.
Is this for you?
This is a fit if…
✓ You're a founder-led business ready to invest in strategic marketing leadership
✓ You have a team or budget to build one- and need someone to lead them
✓ You're building something with purpose and want a partner who believes in it
✓ You want a long-term co-pilot - not a short-term fix
Not the right fit if…
✗ You don't yet have revenue or marketing budget to work with
✗ You want someone to execute your existing ideas without strategic input
✗ You need immediate tactical execution - Marketing Advisory may be a better starting point
Testimonies
Let’s Talk!
No pressure, no sales pitch.
Just an honest conversation about your business, challenges, and goals. We'll figure out if working together makes sense.
About Alex
The person behind the strategy
Born in France, built across five countries, a decade leading brands like L’Oreal, Lanvin, and Rime Arodaky.
Portfolio
See the work in action
Fashion, Bridal, Hospitality, Bridal.
Real brands. Real results. Real partnerships.